Both campaigns launched partway through July rather than on the 1st, so the full month's budget didn't get spent. That's expected for a mid-month launch — and importantly, none of it is lost.
Context for the lead numbers below.
Alongside the ad campaigns, we spent July finishing call and form-fill tracking on Matthews Turf Management's new website. That tracking went live in August — so July's numbers reflect real traffic and engagement, but not tracked leads, since the system to capture them wasn't fully wired up yet. Starting August 1, every form submission and every phone call originating from these ads is now being logged and attributed back to the campaign that drove it.
This campaign launched July 29, giving it only 3 days to spend a full month's budget.
This campaign launched July 15 — about halfway through the month — and ran through July 31.
Nothing about your monthly commitment changes. Both platforms will spend their normal August budget plus the amount rolled forward from July, spread evenly across the rest of the month:
For reference — the complete day-by-day breakdown behind the numbers above.
| Date | Spend | Impressions | Clicks |
|---|---|---|---|
| Jul 29 | $163.66 | 3,451 | 46 |
| Jul 30 | $87.20 | 1,852 | 23 |
| Jul 31 | $74.22 | 3,351 | 42 |
| Total | $325.08 | 8,654 | 111 |
| Date | Spend | Impressions | Clicks |
|---|---|---|---|
| Total | $808.93 | 91,983 | 3,989 |